Privacy Policy

At Elliren Tiles, we are committed to respecting and protecting your privacy. This Privacy Policy outlines how we collect, use, share, and safeguard your personal data when you visit our website, make a purchase, or engage with us in any way. We aim to be transparent and compliant with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Website: https://ellirentiles.co.uk
Business Name: Elliren Tiles
Contact Email: info@ellirentiles.co.uk
Phone: +44 (0) 01442 216542
Business Address: 6, Avebury Court, Mark Rd, Hemel Hempstead, HP2 7TA

Elliren Tiles is a UK-based retailer specialising in tiles and bathroom accessories. Our eCommerce platform is powered by WooCommerce.

2. What Personal Data We Collect and Why

We collect personal data to process orders, enhance user experience, deliver customer service, and meet legal obligations.

Types of Data Collected
  • Identity & Contact Data: Name, email address, phone number, billing and shipping addresses
  • Transaction Data: Order history, payment details
  • Technical Data: IP address, browser type, operating system, and device type
  • Usage Data: Browsing behaviour, pages viewed, and interaction history
  • Marketing Data: Email subscription preferences

We do not collect sensitive personal data such as health information, religious beliefs, or biometric data.

Legal Bases for Processing
  • Performance of a contract
  • Consent (e.g. for marketing communications)
  • Legitimate interests (e.g. analytics and business insights)
  • Compliance with legal obligations (e.g. accounting and taxation)

3. Comments

When visitors leave comments on the site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help detect spam.

An anonymised string created from your email address may be shared with the Gravatar service. Their privacy policy is available at: https://automattic.com/privacy/. After approval of your comment, your profile picture becomes visible to the public.

4. Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors may download and extract location data from images on the site.

5. Contact Forms

Information submitted via contact forms is used for customer service purposes and is not used for marketing unless consent has been explicitly provided.

Retention Period: Up to 1 year.

6. Cookies

We use cookies to ensure website functionality, remember user preferences, gather performance analytics, and support personalised advertising.

Types of Cookies
  • Essential Cookies: Enable functions such as cart and checkout
  • Performance Cookies: Help us understand website usage (e.g., Google Analytics)
  • Functionality Cookies: Store user settings and preferences
  • Advertising Cookies: Serve targeted ads through platforms like Google, Facebook, and Pinterest

Cookies may persist from the session duration up to one year. You can manage or disable cookies in your browser settings.

7. Embedded Content from Other Websites

Articles and product listings on this site may include embedded content (e.g., videos, images). Embedded content behaves as if you visited the source website directly. These websites may collect data, use cookies, and monitor your interactions.

8. Analytics

We use Google Analytics and Facebook Pixel to gather anonymised data about website usage. This helps us improve site performance and user experience.

Opt-out: You can opt out of tracking through browser settings or through respective platform tools.

9. Who We Share Your Data With

We share data only with verified third parties essential for operating our business:

  • WooCommerce (eCommerce platform)
  • Stripe and PayPal (payment processing)
  • Shipping providers (for delivery)
  • Email and CRM platforms (e.g., Mailchimp)
  • Analytics and marketing platforms (e.g., Google, Facebook, Pinterest)

All third-party services are contractually obligated to maintain GDPR-compliant data security standards.

10. How Long We Retain Your Data

  • Comments: Indefinitely
  • Orders: 6 years (for legal and tax compliance)
  • User accounts: Until manually deleted by the user or upon request
  • Analytics data: Up to 2 years
  • Contact form submissions: Up to 1 year

11. Your Data Rights

You have the right to:

  • Access the data we hold about you
  • Request corrections
  • Request deletion (where applicable)
  • Object to or restrict data processing
  • Withdraw consent at any time
  • Request data portability

To exercise these rights, please email info@ellirentiles.co.uk. Proof of identity may be required.

12. Where Your Data Is Sent

Some personal data may be transferred outside the UK or EU through trusted third-party services. These transfers are protected by Standard Contractual Clauses or other lawful safeguards to ensure your data remains protected.

13. How We Protect Your Data

We implement the following measures to secure your data:

  • SSL encryption
  • Secure servers and cloud storage
  • Role-based access controls
  • Regular software and security updates
  • Staff training in data protection

14. Data Breach Procedures

In the event of a data breach, we will:

  • Identify and isolate the issue
  • Assess potential risk to affected individuals
  • Notify affected users and the ICO (if required)

15. Data Received from Third Parties

We may receive anonymised or associated data from:

  • Analytics platforms (Google, Facebook)
  • Marketing platforms (advertising performance)
  • Payment and shipping providers (to process orders and delivery)

16. Automated Decision-Making and Profiling

We do not carry out automated decision-making with legal or significant effects. Basic profiling may occur for marketing purposes, using anonymised or pseudonymised data.

17. Industry Regulatory Disclosures

Elliren Tiles complies with all UK and EU data protection, eCommerce, and consumer rights regulations. No further industry-specific rules apply.

Contact Us

If you have questions regarding this Privacy Policy or your personal data, please get in touch:

Email: info@ellirentiles.co.uk
Phone: +44 (0) 01442 216542
Address: 6, Avebury Court, Mark Rd, Hemel Hempstead, HP2 7TA